Thursday, December 1, 2011

Geek is the new Rockstar!!

Haven't you heard? The coolest kids on the block are Geeks!  
Pete Cashmore (Mashable), Mark Zuckerberg (Facebook), Kevin Rose (Digg), Biz Stone (Twitter)... When Steve Jobs died, St. Croix turtlenecks sales increased almost by 100%! 
Nerdy hipster is no longer out of fashion...
Geeks are coming back with their vintage style and their heavy plastic black-rimmed glasses, the traditional trademark of geek culture. Many celebrities are embracing geek style: Johnny Depp (for years now), Justin Timberlake, Alicia keys, the fresh and upcoming blogger Louise Ebel... It is cool to be geek.

 Depp with his inseparable glasses ...

 Jude doing his geek charm.

  Leighton Meester in Missoni Chic.

 Miss Pandora: Louie Ebel...

 RJ geek chic inspiration

How to dress Geek Chic 
  • Wear the right T-shirt. Any color, preferably featuring a print relevant to geek/nerd culture.
  • Wear the right sweater and the right vest: Check above for RJ inspiration.
  • Converse trainers are a key choice. There are lots of colour options and they go with casual and smart clothes. Loafers and derbies are ok too, providing you get the right pair: Check the Hampton Collection at all RJ shops.
  • Your hair has to be messy as if you were in front of the computer the whole day with no time to check the mirror.
  • Forget style rules. If it works, whatever the colors and patterns, then it's all good.
  • When buying your  glasses, make sure they suit your face.
  • Think retro. Look at vintage pictures of film stars and adapt their style to look contemporary.
  • Avoid overdoing things. Most people often try to overdo dressing by wearing way too many accessories and clothes. Keep it simple.
  • Own your identity!

Friday, October 28, 2011

The Wired Issue Is Here!

After all the suspense, (and the first official rain shower!) RJmag7 is out now! Inside it you'll find all you need from our special fall-winter collection and wired issue:
Social media – The new Eldorado of marketeers, 
Techsavvy- The Latest gadgets,
Wired special – Inspiring bloggers and more.

#FF the Lebanese bloggers

Huge thanks to the Lebanese bloggers for being a part of RJ MAG 7

Monday, October 17, 2011

Spot The Bloggers!

The Lebanese blogosphere is very active these days! A lot of people are speaking their mind or sharing their interests online, in various fields.
At RJmag, we enjoy reading most of them and wanted them to be part of our newest “wired” issue!
We invited 4 influencial bloggers for a portrait interview and we enjoyed dressing them in RJ following their own personal looks.
We’re sure you’ve read some of their posts but now you will get the chance to discover them through our camera and questions.
Huge thanks to the Lebanese bloggers for being a part of RJ MAG 7! Order it now to know more...[HERE]

Tuesday, October 11, 2011

SM is the new black!!

Haven’t you heard? Social media is the hottest trend right now!
As part of Social Media Week in Beirut, Fashion & Beauty panel, RJ SM team was invited to share the RJ experience in the social media adventure.

We talked about our path in that virtual active world: We started with the history of RJ back in the 80’s, our interaction with our customer database since then, and our eagerness to know more about them that had led us to embrace social media.

 We may have just arrived to the social media party but we are making up for lost time! 
We’ve integrated SM as part of our marketing strategy, we created our facebook account, twitter account and the RJ blog: a wide platform to keep you updated with the latest trends in fashion, lifestyle, design, sneek peeks, inside stories and more..
We have installed two giant screens in our new flagship store in ABC achrafieh so that customers can check our FB page or read our twitter timeline while shopping...

Customers are showing us a big support by interacting and sharing nice comments on the facebook wall.

To keep our page active and to reward our loyal customers we have just launched a T-shirt design competition where anyone can participate and find his creations in our shops regionally! for more info [Link]
On Twitter, we create a buzz asking our followers to vote for the #FF follow Friday of the week, the tweep who gets the highest rate wins a special RJ T Shirt.

We have learned a lot from this experience because we are using social media to share, to take feedback and to listen; Not only to sell our products!... Social media gave us the opportunity to know you better and to communicate with you in a personalized way.

Special thanks to SMWB and to Monica from 90:10 Group.

Wednesday, September 21, 2011

Tee-Shirt Design Contest.

When was the last time you designed anything? 
Now it is possible to share it with the world! 

RJ team is inviting you to take part in a very challenging T-shirt design competition for the spring summer 2012 collection!

This competition solicits T-shirt designs hand-drawn or digital, and the theme is absolutely FREE! 
The contest is open to anyone, in any field, to support creativity in the middle east. There are absolutely no restrictions on age, gender, nationality etc…

Prizes await the creators of the best designs!
The winning design will be printed and made available for sale in all our branches in Lebanon and abroad with the designer name on the label, as well as a 500$ RJ Voucher.

Like our Facebook page for more details, rules and regulations. [Here]
Follow @Rjleb on Twitter [Here]

Good Luck :)

Tuesday, August 2, 2011

> Quick tie tutorial.

Through our long path in fashion we discovered that some people experience a little trouble while adjusting their tie, and some are completely puzzled...
Well? Puzzle no more! RJ style team is here with a step by step tutorial to “tie your tie” without any help. Bookmark this post on your web browser or print it out here [PDF]

Keep a copy in your drawer next to your tie collection; you will need it soon ;)

Wednesday, July 27, 2011

> Mix'n'Match outfit of the week: Fancy Andy...

Put together by our style department: 
Twisted yarns blue shirt, club tie in chocolate and blue, linen vest, dark blue denim.

Tuesday, July 5, 2011

REBIRTH: Lebanese Contemporary Art

Last week, RJ team had the chance to discover amazing art at BEC through a multi-artist exhibition: REBIRTH.
Rebirth was conceived and curated by Janine Maamari in collaboration with Danièle Giraudy, Conservateur Général des Musées de France.
The exhibition features 49 Lebanese artists of all ages, half of them women, living in Lebanon or abroad.
They expressed themselves through painting, sculpture, photography, mixed media installations and video...
More here.[link]

Monday, June 27, 2011

It's Picnic Time

Picnic season is upon us ! The weather is great and Lebanon is the best place for a picnic; you can choose a beautiful spot in the mountain, at the beach or by the  river…
But the picnic dilemma is what to eat? To help you out we will share with you a post from a blog that we love, Bea, the author, a food stylist and a wonderful cook, will take us to the sea and prepare a colorful radish salad. Check out her blog to read more and Happy picnic!

Friday, June 24, 2011

>Mix'n'Match outfit of the week: Sand Man

Put together by our style department: 
Twisted yarns button under striped shirt, club tie in sand and blue, braided leather belt, sand chino pants, and cotton derbies.

Tuesday, June 21, 2011

>Father's day: Last minute gift guide!

A strong woody fragrance with delicate notes of citrus and spices, that would be the perfect perfume for your dad! Available at all RJ shops.

Sunday, June 19, 2011

>RJ pre-sales

Thursday, June 16, 2011

>Gift Tips: Last days to surprise your dad!

Father’s day is next week, but no need to rush: we've done all the brainstorming! Just pick one of these perfect presents, wear your best smile and go give your dad a big hug!

1.     Purple tie collection
2.     RJ collector shirt in summer colors
3.     New! Beach towel and matching T-shirt
4.     Purple mood again: Classic shirt and matching tie
5.     and 6. Cotton piqué polos

Tuesday, June 14, 2011

RJ [Heart] Social Media

We may have just arrived to the social media party but we are making up for lost time! We’ve been on twitter and facebook for a little while now, and we use them for exclusive fashion news updates, insider tips, special promotions and giveaways.

We have installed two giant screens in our new flagship store in ABC achrafieh (with brand new shop fittings & concept!) so that customers can check our FB page and like us, or read our twitter timeline while shopping...

We've also integrated a QR Code campaign as part of our marketing and online strategy.
All you have to do is scan the QR code with your smart phone and be a fan!
So show us some love right [here] as we will unveil several exiting projects soon...

Friday, June 10, 2011

Gift Tips: Pamper your Dad.

Father’s day is just around the corner; are you searching for the perfect gift for your father?
Our style team will help you with cool and trendy ideas to choose from.
Expect a post every week to get the best for dad!

1.     The most comfortable chino pants: ideal for work and leisure
2.     All Blues: Smart club ties
3.     Nautical feel: formal navy and red ties
4.     Classic with a twist: a blue shirt that has little funky details
5.     In the navy: White nautical flags tee
6.     Love boat: he’ll be the captain of her dreams with this denim tee.

Sunday, June 5, 2011

>travel tips: Istanbul cityguide

With summer around the corner, don't be long to plan a little spicy getaway; Istanbul is not far and we've gathered the best insider tips just for you!
Click on the below images to enlarge.

(Source: RJmag.)

Wednesday, June 1, 2011

> Mix'n'Match outfit of the week: Cool Raoul...

Put together by our style department: Cotton piqué polo, BlueBlack RJ denim, chocolate leather belt and a straw hat for a stylish yet effortless look.

Wednesday, May 18, 2011

Tips to get fit quickly

Dark Denim - By Rectangle Jaune
With summer around the corner, here are a few selected tips to regain your ideal summer body and stay healthy.

Write down your goals, like eating more fruits and vegetables, losing 5kg or making exercise. Writing things down provides concrete motivation.

Start your day with a breakfast rich in fibers. According to a new study the healthiest way to start the morning is cereal with skimmed milk for breakfast.

Stress can lead to an inability to lose weight. Avoid eating when stressed: make a cup of herbal tea instead.

Lift weight to lose weight: Lifting weights speeds up your metabolism after you do the weight lifting, because your body is tired from the exercise and rebuilding muscle.

Drink plenty of water. Our body needs a lot of water. Water is not just way to flush out toxin but if you have more water in your body you will generally feel healthier and fitter. This itself will discourage any tendency to gorge. The best thing about water is that is has no calories at all.
Getting to bed just 30 minutes earlier and waking up 30 minutes later than you normally do can help you make better food choices, researchers report. Also, when you're well-rested, you're less prone to snacking out of fatigue or stress.

Friday, May 13, 2011

Design tips: unforgettable chairs!

Buying new furniture? Have a look at these little marvels that already are icons and design landmarks...

A comfortable armchair in revisited Louis XV style, designed by Philippe Starck, it is the quintessence of Baroque!

Starck and Quitllet accomplished a technological challenge by welding together two different shells, thus creating a truly surprising effect!

Fabulous and original are a few words to describe this aluminum statuesque and elegant shape by Konstantin Grcic.

New materials doing more with less fascinated Charles and Ray Eames. They adapted world war II manufacturing techniques to mass produce this enduring design in side and armchair versions. An absolute hit since the fifties!

Source: RJ mag. All outfits are from RJ SS 2011 collection.
(Art direction: Maya Metni • photos: Imad El Khoury)

Monday, May 9, 2011

Your #FF is a winner !

#FF hashtag stands for Follow Friday on twitter. Follow Friday is a quick way for you to recommend other interesting Twitter users to your Followers. RJ has been on Twitter and Facebook for a little while now and we followed everyone you recommended …
But we thought that only following great “ tweeps” is not enough, that’s why this Friday, RJ will give away a T-shirt from the new spring summer collection 2011  for the most recommended twitter user
All you have to do is to mention one or more person as your best #FF and explain WHY ?
Isn’t a great idea to reward an interesting “ tweep”  twitter user?

Thursday, April 28, 2011

>Style tips: 5 suit rules

1 Sleeves and pants. Your sleeves should be right over your round wrist bone, about 1.25 cm above your shirt cuff. The pants legs should have a single medium break in the front and the back part should fall where the top of the heel meets the leather of your shoe.

2 Armholes. If the armholes are a bit high and tight, they can be tailored to get you more room. But if the bottom of the arm opening is low and baggy, you should choose another size or cut.

3 Rollout. Most of suits are cut with a slightly sloped shoulder. That is why men with broader shoulders get an unattractive fabric roll that gathers where the collar and body meet. It should be removed by your tailor.

4 Middle part. When your jacket is buttoned, tug it away from your body: your should have about 5 cm of room. More than that would make you look like a box, and we are aiming for a defined waist.

5 "2.5 cm of magic". While you're standing with your arms on the side, curl your fingers to touch the bottom edge of your jacket: it should fall right between your first and second knuckle. If you want your suit to have a modern look, take out another 2.5 cm, but anything more than that would ruin your suit's proportions.

Tuesday, April 26, 2011

Why you Have to "Like" Us?


Vote for Rectangle Jaune
Rectangle Jaune Website spacer Rectangle Jaune Blog
Rectangle Jaune Wall spacer Tweet with Rectangle Jaune

RJ has been on Twitter and Facebook for a little while now; however we invite all existing and new customers to follow us via social networking sites.

If you are on Twitter or maybe spending more time on Facebook, now it’s a good time to join us, because we have loads of exciting projects planned for 2011 and we don’t want you to miss out!
  • We use Twitter and Facebook pages for exclusive fashion news updates, insider tips, special promotions and giveaways
  • You will be among the first to learn what's coming up in our new boutiques
  • You will be updated on the latest fashion trends
  • You will have the ability to share your thoughts and your opinions
  • Take the opportunity to add your comments to any article, photo or video we post on our facebook page
  • Once you’ve "liked" our page you can vote for the best RJ polo on the welcome page and you might be a winner!
So why wait, “Like us” on Facebook, “Follow us” on Twitter and enjoy the RJ lifestyle!

>New RJ yellow & Black packaging

Black with a dash of yellow, that's how we re-vamped our line of packaging this season... UHU, Nikon, Bic, the yellow pages and much more brands chose the yellow color to stand out in the dense media jungle.
Back in 1988, we did start with yellow in our logo, but throughout the years we only kept the name. With color blocking's powerful return, we're very happy to splash some sunshine in your daily lives!

Monday, April 25, 2011

Happy Easter!