You can finally buy #RJSTYLE online!

We have received several requests from loyal and potential customers who live outside Lebanon, where RJ Products are not available, to sell our products online.
We are excited to try the new Lebanese E-shop EMALL and we are beginning with a small sample of the products we carry in our stores. Our initial selection is RJ Classics: Polos, Shirts,Ties etc...
If you have a product in mind that you would like to see online, just send us an email and we will be happy to put it up as well (rectanglejaune@gmail.com).
We appreciate the loyalty of our wonderful customers for the last 25 years, and we hope that we can build similar relationships with our online customers as well.
Shop and enjoy #RJstyle  here !

>RJ at GeekFest Beirut

On July 5, GeekFest Beirut took place at The Alleway in Gemmayzeh and our
creative director Maya Metni did a small presentation about the GeekChic fashion trend:

Basically she explained that at the end of the eighties and the start of the nineties,
supermodels became the new rockstars and inspired generations...
They also made it possible for designers to shine. So Marc Jacobs, Tom Ford
and John Galliano decided they are so popular they could be in their own
ad campaigns instead of their models!

Karl Lagerfeld however, waited for the GeekChic trend to come because he knew
it was going to be huge! He is now a big time geek and his brand Karl for example
only sells online!

He was 100% right because geeks are now kicking ass! Pete Cashmore from mashable
is now modelling for GQ's fashion editorials and Steve Jobs black turtlenecks went out
of stock the week he passed away... Geek streetstyle and fashion bloggers are front row
on the catwalks near big fashion gurus!

Watch the video for some inspirational geeks and the RJ #HowTo guide... 

There was also the Geeky fashion show, in which RECTANGLE JAUNE participated...

 

Looking forward to the next GeekFest Beirut!

> Mix'n'Match outfit of the week: Chic Steve...

Chiné greys and purple knitted wool sweater, striped shirt, black 5 pocket pant, Hampton shoes...

Geek is the new Rockstar!!

Haven't you heard? The coolest kids on the block are Geeks!  

Pete Cashmore (Mashable), Mark Zuckerberg (Facebook), Kevin Rose (Digg), Biz Stone (Twitter)... When Steve Jobs died, St. Croix turtlenecks sales increased almost by 100%! 

Nerdy hipster is no longer out of fashion...

Geeks are coming back with their vintage style and their heavy plastic black-rimmed glasses, the traditional trademark of geek culture. Many celebrities are embracing geek style: Johnny Depp (for years now), Justin Timberlake, Alicia keys, the fresh and upcoming blogger Louise Ebel... It is cool to be geek.

 Depp with his inseparable glasses ...

 Jude doing his geek charm.

  Leighton Meester in Missoni Chic.

 Miss Pandora: Louie Ebel...

 RJ geek chic inspiration

How to dress Geek Chic 

• Wear the right T-shirt. Any color, preferably featuring a print relevant to geek/nerd culture.
• Wear the right sweater and the right vest: Check above for RJ inspiration.
• Converse trainers are a key choice. There are lots of colour options and they go with casual and smart clothes. Loafers and derbies are ok too, providing you get the right pair: Check the Hampton Collection at all RJ shops.
• Your hair has to be messy as if you were in front of the computer the whole day with no time to check the mirror.
• Forget style rules. If it works, whatever the colors and patterns, then it's all good.
• When buying your  glasses, make sure they suit your face.
• Think retro. Look at vintage pictures of film stars and adapt their style to look contemporary.
• Avoid overdoing things. Most people often try to overdo dressing by wearing way too many accessories and clothes. Keep it simple.
• Own your identity!