Haven’t
you heard? Social media is the hottest trend right now!
As part of Social Media Week in Beirut, Fashion & Beauty panel, RJ SM team
was invited to share the RJ experience in the social media adventure.
We talked about our path in that virtual active world: We started with the
history of RJ back in the 80’s, our interaction with our customer database
since then, and our eagerness to know more about them that had led us to
embrace social media.
We may have just arrived to the social media party but we are making up for
lost time!
We’ve
integrated SM as part of our marketing strategy, we created our facebook
account, twitter account and the RJ blog: a wide platform to keep you updated
with the latest trends in fashion, lifestyle, design, sneek peeks, inside
stories and more..
We have installed two giant screens in our new flagship store in ABC achrafieh
so that customers can check our FB page or read our twitter timeline while
shopping...
Customers are showing us a big support by interacting and sharing nice comments
on the facebook wall.
To keep our page active and to reward our loyal customers we have just launched
a T-shirt design competition where anyone can participate and find his
creations in our shops regionally! for more info [Link]
On Twitter, we create a buzz asking our followers to vote for the #FF follow
Friday of the week, the tweep who gets the highest rate wins a special RJ T
Shirt.
We have learned a lot from this experience because we are using social media to
share, to take feedback and to listen; Not only to sell our products!... Social
media gave us the opportunity to know you better and to communicate
with you in a personalized way.
Special thanks to SMWB and to Monica from 90:10 Group.
