> Mix'n'Match outfit of the week: Chic Steve...

Chiné greys and purple knitted wool sweater, striped shirt, black 5 pocket pant, Hampton shoes...

What A Pitti !!!

It’s that season again: fashion week, tradeshows, Florence, Milan...! As usual, RJ team attended Pitti Uomo, the International men’s tradeshow best known for translating high-fashion trends to retail. 
If you are into fashion, Pitti is like a giant catwalk right in the streets: so many smart and inspiring styles!
You can also pop into world-known fashion traders, designers, editors and bloggers... As a matter of fact, our creative director Maya Metni had a pleasant chat with the famous Sartorialist, Scott Schuman, who promised to visit Beirut soon...

To wrap up this Pitti season, enjoy our event and street style pictures while waiting for the next Pitti in July 2012.

> Mix'n'Match outfit of the week: Easy Start!

Happy New Year Dear Readers!!

Most of you should be back to work by now, so to help you start 2012 smoothly, we thought of this smart yet comfy outfit: Soft cotton polo, Classic stonewash denim, American loafers and  a nice leather belt... We wish a very good year kickoff, easy and confident!

Geek is the new Rockstar!!

Haven't you heard? The coolest kids on the block are Geeks!  

Pete Cashmore (Mashable), Mark Zuckerberg (Facebook), Kevin Rose (Digg), Biz Stone (Twitter)... When Steve Jobs died, St. Croix turtlenecks sales increased almost by 100%! 

Nerdy hipster is no longer out of fashion...

Geeks are coming back with their vintage style and their heavy plastic black-rimmed glasses, the traditional trademark of geek culture. Many celebrities are embracing geek style: Johnny Depp (for years now), Justin Timberlake, Alicia keys, the fresh and upcoming blogger Louise Ebel... It is cool to be geek.

 Depp with his inseparable glasses ...

 Jude doing his geek charm.

  Leighton Meester in Missoni Chic.

 Miss Pandora: Louie Ebel...

 RJ geek chic inspiration

How to dress Geek Chic 

• Wear the right T-shirt. Any color, preferably featuring a print relevant to geek/nerd culture.
• Wear the right sweater and the right vest: Check above for RJ inspiration.
• Converse trainers are a key choice. There are lots of colour options and they go with casual and smart clothes. Loafers and derbies are ok too, providing you get the right pair: Check the Hampton Collection at all RJ shops.
• Your hair has to be messy as if you were in front of the computer the whole day with no time to check the mirror.
• Forget style rules. If it works, whatever the colors and patterns, then it's all good.
• When buying your  glasses, make sure they suit your face.
• Think retro. Look at vintage pictures of film stars and adapt their style to look contemporary.
• Avoid overdoing things. Most people often try to overdo dressing by wearing way too many accessories and clothes. Keep it simple.
• Own your identity!

The Wired Issue Is Here!

After all the suspense, (and the first official rain shower!) RJmag7 is out now! Inside it you'll find all you need from our special fall-winter collection and wired issue:
Social media – The new Eldorado of marketeers, 

Techsavvy- The Latest gadgets,
Wired special – Inspiring bloggers and more.

#FF the Lebanese bloggers

@sdarine

http://theidentitychef.com/

@thefoodblog

http://thefoodblog.com.au/

@halamoubarak

http://pauseart.tumblr.com/

@joesbox

http://www.joesbox.me/

Huge thanks to the Lebanese bloggers for being a part of RJ MAG 7

Spot The Bloggers!

The Lebanese blogosphere is very active these days! A lot of people are speaking their mind or sharing their interests online, in various fields.
At RJmag, we enjoy reading most of them and wanted them to be part of our newest “wired” issue!
We invited 4 influencial bloggers for a portrait interview and we enjoyed dressing them in RJ following their own personal looks.
We’re sure you’ve read some of their posts but now you will get the chance to discover them through our camera and questions.
Huge thanks to the Lebanese bloggers for being a part of RJ MAG 7! Order it now to know more...[HERE]

SM is the new black!!

Haven’t you heard? Social media is the hottest trend right now!
As part of Social Media Week in Beirut, Fashion & Beauty panel, RJ SM team was invited to share the RJ experience in the social media adventure.

We talked about our path in that virtual active world: We started with the history of RJ back in the 80’s, our interaction with our customer database since then, and our eagerness to know more about them that had led us to embrace social media.

 We may have just arrived to the social media party but we are making up for lost time! 

We’ve integrated SM as part of our marketing strategy, we created our facebook account, twitter account and the RJ blog: a wide platform to keep you updated with the latest trends in fashion, lifestyle, design, sneek peeks, inside stories and more..
We have installed two giant screens in our new flagship store in ABC achrafieh so that customers can check our FB page or read our twitter timeline while shopping...

Customers are showing us a big support by interacting and sharing nice comments on the facebook wall.

To keep our page active and to reward our loyal customers we have just launched a T-shirt design competition where anyone can participate and find his creations in our shops regionally! for more info [Link]
On Twitter, we create a buzz asking our followers to vote for the #FF follow Friday of the week, the tweep who gets the highest rate wins a special RJ T Shirt.

We have learned a lot from this experience because we are using social media to share, to take feedback and to listen; Not only to sell our products!... Social media gave us the opportunity to know you better and to communicate with you in a personalized way.

Special thanks to SMWB and to Monica from 90:10 Group.