Tuesday, June 14, 2011

RJ [Heart] Social Media

We may have just arrived to the social media party but we are making up for lost time! We’ve been on twitter and facebook for a little while now, and we use them for exclusive fashion news updates, insider tips, special promotions and giveaways.

We have installed two giant screens in our new flagship store in ABC achrafieh (with brand new shop fittings & concept!) so that customers can check our FB page and like us, or read our twitter timeline while shopping...


We've also integrated a QR Code campaign as part of our marketing and online strategy.
All you have to do is scan the QR code with your smart phone and be a fan!
So show us some love right [here] as we will unveil several exiting projects soon...

Friday, June 10, 2011

Gift Tips: Pamper your Dad.

Father’s day is just around the corner; are you searching for the perfect gift for your father?
Our style team will help you with cool and trendy ideas to choose from.
Expect a post every week to get the best for dad!


1.     The most comfortable chino pants: ideal for work and leisure
2.     All Blues: Smart club ties
3.     Nautical feel: formal navy and red ties
4.     Classic with a twist: a blue shirt that has little funky details
5.     In the navy: White nautical flags tee
6.     Love boat: he’ll be the captain of her dreams with this denim tee.

Sunday, June 5, 2011

>travel tips: Istanbul cityguide

With summer around the corner, don't be long to plan a little spicy getaway; Istanbul is not far and we've gathered the best insider tips just for you!
Click on the below images to enlarge.


(Source: RJmag.)

Wednesday, June 1, 2011

> Mix'n'Match outfit of the week: Cool Raoul...

Put together by our style department: Cotton piqué polo, BlueBlack RJ denim, chocolate leather belt and a straw hat for a stylish yet effortless look.

Wednesday, May 18, 2011

Tips to get fit quickly

Dark Denim - By Rectangle Jaune
With summer around the corner, here are a few selected tips to regain your ideal summer body and stay healthy.

Write down your goals, like eating more fruits and vegetables, losing 5kg or making exercise. Writing things down provides concrete motivation.

Start your day with a breakfast rich in fibers. According to a new study the healthiest way to start the morning is cereal with skimmed milk for breakfast.

Stress can lead to an inability to lose weight. Avoid eating when stressed: make a cup of herbal tea instead.

Lift weight to lose weight: Lifting weights speeds up your metabolism after you do the weight lifting, because your body is tired from the exercise and rebuilding muscle.

Drink plenty of water. Our body needs a lot of water. Water is not just way to flush out toxin but if you have more water in your body you will generally feel healthier and fitter. This itself will discourage any tendency to gorge. The best thing about water is that is has no calories at all.
Getting to bed just 30 minutes earlier and waking up 30 minutes later than you normally do can help you make better food choices, researchers report. Also, when you're well-rested, you're less prone to snacking out of fatigue or stress.


Friday, May 13, 2011

Design tips: unforgettable chairs!

Buying new furniture? Have a look at these little marvels that already are icons and design landmarks...

The LOUIS GHOST, 2002: ELEGANCE AND IRONY...
A comfortable armchair in revisited Louis XV style, designed by Philippe Starck, it is the quintessence of Baroque!








































MR IMPOSSIBLE, 2007: COMFORT AND STYLE
Starck and Quitllet accomplished a technological challenge by welding together two different shells, thus creating a truly surprising effect!







































MAGIS STOOL 1, 2006: MINIMALIST AND INDUSTRIAL
Fabulous and original are a few words to describe this aluminum statuesque and elegant shape by Konstantin Grcic.









































EAMES, 1950: PLAYFUL AND FUNCTIONAL
New materials doing more with less fascinated Charles and Ray Eames. They adapted world war II manufacturing techniques to mass produce this enduring design in side and armchair versions. An absolute hit since the fifties!





































Source: RJ mag. All outfits are from RJ SS 2011 collection.
(Art direction: Maya Metni • photos: Imad El Khoury)

Monday, May 9, 2011

Your #FF is a winner !



#FF hashtag stands for Follow Friday on twitter. Follow Friday is a quick way for you to recommend other interesting Twitter users to your Followers. RJ has been on Twitter and Facebook for a little while now and we followed everyone you recommended …
But we thought that only following great “ tweeps” is not enough, that’s why this Friday, RJ will give away a T-shirt from the new spring summer collection 2011  for the most recommended twitter user
All you have to do is to mention one or more person as your best #FF and explain WHY ?
Isn’t a great idea to reward an interesting “ tweep”  twitter user?